Retail leakage and surplus analysis examines the quantitative aspect of the community's retail opportunities. It is a guide to understanding retail opportunities but it is not an analysis that indicates unconditional opportunities. The analysis is sometimes called "a gap analysis" or "a supply and demand analysis" and can aid in the following: 1) indicating how well the retail needs of local residents are being met, 2) uncovering unmet demand and possible opportunities, 3) understanding the strengths and weaknesses of the local retail sector, and 4) measuring the difference between estimated and potential retail sales. The following is a leakage report for South Ogden City. For questions please contact Matt Dixon, City Manager, at 801.622.2702 or firstname.lastname@example.org.